Ruck Australia

LOCATION

South Australia

CLIENT

Ruck Australia​

DIRECTOR

Mark Bondarenko​

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CINEMATOGRAPHER 

Mark Bondarenko

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PHOTOGRAPHER

Harry Dinnen

We recently produced a campaign for Ruck Australia, centred around strength, simplicity, and versatility.
 

The shoot was split across two environments. We hired a gym to create a controlled setting, allowing us to shape light, movement, and composition with precision. This gave us a clean, focused look that highlighted the product in its purest form.
 

From there, we took the shoot to the coast. The aim was to contrast the structured indoor environment with something more raw and natural, showcasing how the product performs beyond the gym, in real-world conditions.
 

The focus throughout was simple: create imagery that feels grounded and functional, without over-stylising. We worked with natural movement and minimal direction, letting the product sit naturally within each environment.
 

Rather than forcing moments, we built the shoot around flow, controlled where needed, adaptive where it mattered, to reflect how the product is actually used.
 

The result is a versatile body of work that shows the product across multiple environments, reinforcing its durability, simplicity, and everyday practicality.