Ineos Grenadier

To showcase the spirit of the Ineos Grenadier, we set out on a journey that demanded authenticity. From the ferry ride out of Melbourne to the wild terrain of Tasmania, every moment was a test of grit; river crossings, rocky climbs, ice-covered trails, and snow-drifted tracks.

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With as much pre-production we created for this campaign, it wasn’t a controlled shoot. It was real terrain, real weather, and real challenges. No shortcuts, no retake, just a capable machine doing exactly what it was built to do.

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The Grenadier thrives where most vehicles hesitate. Every obstacle became an opportunity to reveal its purpose-built DNA: tough, uncompromising, and completely at home in the elements.

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We didn’t just follow a route. We followed instinct. Fast decisions, creative problem-solving, and respect for the land shaped every frame.

This was more than just a test. It was a raw, honest exploration.

The Grenadier didn’t flinch.